YouTube’s move to hide dislike counter discourages trolls but will affect user decision: Creator

YouTube has officially announced that it will stop showing the number of dislikes on all videos on its site. The count will be hidden from public view, but content creators can access it through their YouTube Studio dashboard.

The company says the development is an effort to promote the well-being of content creators. We spoke to YouTubers to know their reaction to the update.

YouTubers Gautami Kawale and Abhyudaya Mohan aka Slay Point, the creators of Binod, had a mixed reaction to the update. “The dislike button is an indicator for YouTubers to know whether the video has been liked by the audience or not,” Mohan told indianexpress.com.

Meanwhile, Kavale doubts whether the new update will be accepted by the audience. “When users search for any video on YouTube, they select the best one based on the ratio of likes and dislikes. Like to dislike ratio helps viewers surf through videos of their choice. Ratio just gave users a bird’s eye view,” she explained. And with the dislike counter gone, “the balance on the YouTube ecosystem will be lost,” said gaming content creator Mithilesh Patankar, better known as Mithpat.

Some YouTubers think that hiding the number of dislikes will encourage smaller content creators, but others, such as entertainment content creator Yashvi Bagga, believe that hiding the dislike counter- it only “helps viewers to post hate posts in the comments section”. will encourage you to do so.”

Bagga points out that YouTube’s initiative is intended to help and protect content creators from ‘hate campaigns’, but there could be an even bigger problem if haters go ahead and abuse the comment section instead. “Those who want to spread hatred will then look for worse ways in the comments section, Instagram accounts, Direct Messages (DMs), which are going to be more specific and targeted.”

“Channels with higher number of subscribers and views are most likely to benefit from this feature. Sometimes viewers can get influenced by rumors and news, making them ignorant of good content and vent their anger on the comment section or dislike button,” said Dhruv Bisht, another entertainment content creator, popularly known as Funyasi .

Highlighting how the update is a massive boost for the brand, Pranav Panpaliya, Founder, OprahFX, an influencer marketing company, said, “Producers can be more brand-safe by not showing any dislikes publicly on the videos. Will go This can also be an added advantage for brands as they do not have to worry about their branded content getting public dislike. Also, there will be less pressure on creators to regularly estimate the like-dislike ratio. ,

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