Xiaomi leading as Indian smartphone shipments decline in Q3: IDC

According to a report by International Data Corporation (IDC), the Indian smartphone market registered a year-on-year (YoY) decline of 12 per cent in the third quarter (3Q21) of 2021 ended September 30. 48 million smartphone units were shipped during the quarter. This is significant as the Indian smartphone market had registered growth for the last four consecutive quarters. The report also states that although Xiaomi recorded a decline in shipments, it captured the maximum market share. India was the third largest 5G smartphone market globally with 7 per cent of the worldwide 5G shipments.

International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker attributes the decline in shipments in 3Q21 to component shortages as well as an unusually high 3Q20 comparison base. Compared to 3Q20, 3Q21 shipments declined 12 percent YoY from 54.2 million units to 48 million units. But in a quarter-on-quarter comparison, shipments in the Indian market grew by 4.7 per cent to 48 million units from 34 million units in the third quarter of this year.

According to IDC, Xiaomi continued to grow but its shipments declined by 17 percent year-on-year. However, the company’s sub-brand Poco saw a high growth of 65 per cent in shipments. Samsung was second in the quarter, down 33 percent year-on-year. Vivo was at the third position with a shipment decline of 13 per cent (YoY), Realme took the fourth spot with a YoY decline of 5 per cent and Oppo posted a 16 per cent YoY decline to take the fifth position in terms of smartphone shipments in 3Q21. saw a decline. ,

As per the report, key market trends for 3Q21 include a decline in 5 per cent YoY shipment volumes in the record-high share recorded by online channels (52 per cent). Offline channels registered a drop of 18 per cent in year-on-year shipments.

The IDC report said that India was the third largest 5G smartphone market globally and accounted for 7% (10 million units) of worldwide 5G shipments in the quarter. From January to September 2021, 17 million 5G smartphones were shipped in India. The country shipped 10 million units in the quarter at an average selling price of $401 (approximately Rs 29,800).

IDC says India’s smartphone market is poised to exit 2021 with low single-digit annual growth. “The first nine months of the year (January-September’21) have already shipped 120 million units, with 1H21 registering a 42 per cent year-on-year growth. Annual shipments in the U.S. will fall below 160 million. The first half of 2022 will be challenging, with some easing expected in the latter half of 2022,” said Navendra Singh, research director, customer equipment and IPDS, IDC India.


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