Director SS Rajamouli has the distinction of making India’s biggest grosser globally, Baahubali: The Conclusion, which earned Rs 1000 crore within 10 days of its release. And all the stakeholders of the cinema chain have high expectations of Rajamouli’s upcoming film RRR to deliver a record breaking performance at the box office. However, the current situation in Andhra Pradesh threatens to thwart the big plans of the RRR makers.
The makers of RRR are not happy with the state government’s cap on ticket prices. According to the order of the government in April this year, the cost of tickets in expensive theaters in urban areas cannot exceed Rs 250. Meanwhile, in premium theaters in rural areas, the ticket price cannot exceed Rs 120. And the cost of single screen economy class ticket without AC facility is as low as Rs.5.
The Andhra Pradesh government’s price cap has become a matter of serious concern for the filmmakers of the Telugu states. And the makers of RRR are no exception. And some reports claimed that the makers of RRR were contemplating going to court against the AP government for increasing the film ticket prices.
DVV Entertainment, the producer of SS Rajamouli’s famous film, denied taking legal recourse.
“It is true that reduction in ticket prices will have a huge impact on our film. But we have no intention of going to court in #RRRMovie. We are trying to get in touch with Hon’ble Chief Minister of Andhra Pradesh, Garu and clarify our position for an amicable solution.
It is true that reduction in ticket prices will have a huge impact on our film. but we #RRR movie I have no intention of going to court. We are trying to get in touch with Hon’ble Chief Minister of Andhra Pradesh Garu and clarify our position for an amicable solution.
— DVV Entertainment (@DVVMovies) November 14, 2021
While the AP government has heard the concerns of filmmakers, the government is yet to decide on requests for hike in ticket prices.
The makers of RRR believe that they will not be able to recover their investment if the situation in Andhra Pradesh does not improve. If there is no change in ticket rates, the filmmakers will have to sell the distribution rights in AP at a much lower price. And this is something the filmmakers are not yet ready to afford.
RRR is said to have spent around Rs 400 crore to its makers. And the budget of the film is bigger than what Rajamouli spent for making Baahubali: The Conclusion.
RRR stars Jr NTR, Ram Charan, Ajay Devgn and Alia Bhatt. The film will be released in cinemas on 7 January.