Realme says its premium phones priced over $800 are coming

Realme is set to enter the high-end smartphone market with new phones priced above $800 (approximately Rs. 59,500). The company’s founder and CEO Sky Lee announced on Twitter that Realme will take on Apple and Samsung that dominate the premium smartphone market. Realme’s siblings Oppo, Vivo and OnePlus – which are owned by the same parent company BBK Electronics – have also tried to take on Apple and Samsung in the high-end market with their distinctive offerings. However, all three companies are yet to garner enough attractiveness to generate massive demand for their premium flagships.

sky liu deployment of A tweet to announce Realme’s foray into the high-end smartphone market. However, he hasn’t confirmed any further details yet, including when we might actually see the first Realme phone priced over $800.

Realme started its journey in the highly competitive smartphone market in May 2018. Initially, the company entered the market as a subsidiary of Oppo, however it broke away from Oppo soon after the launch of its first smartphone model (Realme 1) and emerged as one. independent brand.

So far, Realme has competed against the likes of Xiaomi (including its sub-brand Redmi and spin-off Poco), Infinix, and Samsung, with its range of smartphones starting as low as Rs. 7,499 and going up to Rs. 37,999. It has also recently decided to end the Realme X series and bring the Realme GT series which promises a flagship-like experience.

Although Realme hasn’t revealed any details about the new move yet, a report from China earlier this month suggested that the company might launch its new flagship phone early next year for around CNY 5,000 (roughly Rs. Will unveil

Since its launch in the smartphone market, Realme has crossed the total shipment of 100 million smartphones. According to analyst firm Counterpoint, it grew 135 per cent year-on-year in the second quarter of 2021. The company is also fourth among the top five smartphone vendors in India. IDC reported that its market share in India declined by five per cent year-on-year in the third quarter.

Realme expanded its offline presence in India by launching 200 exclusive stores and plans to expand that footprint to a total of 300 stores in the country. These stores will have the realme phone as well as its accessories. By the end of 2022, the company plans to expand its offline presence to over 1,000 specialty stores in the country.

Realme India CEO Madhav Sheth joins Gadgets 360 podcast Orbital for an exclusive comprehensive interview, as he talks about the 5G push, Make in India, Realme GT series and Book Slim, and how the store is improving its position. can do. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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