Qualcomm and Snapdragon will be two different brands; To get new brand identity and color

Qualcomm is announcing some big changes to its product and brand identity. For one, the Qualcomm and Snapdragon brands will differ going forward. The company said in a press statement that “Snapdragon will be a standalone product brand with a specific relationship with the Qualcomm brand where appropriate.”

Usually Snapdragon is the name of the company’s mobile processing platform. For example, how Qualcomm refers to the Snapdragon 865 premium flagship; But that will change from now on as Snapdragon is becoming a standalone brand.

Qualcomm also said that it is introducing new representative colors such as Midnight, Gunmetal, Nickel, Snapdragon Red and Gold. The iconic “ball of fire” will gain new prominence and manifest itself in new visual assets and other creative executions, according to the company.

In addition, Qualcomm is going for a more “simplified and consistent naming structure” for its platforms as we mentioned earlier. According to the company, this is going to make it easier for customers to find and choose devices powered by Snapdragon.

With the new naming scheme, mobile platforms will transition to single digit series and generation numbers, and will align with other product categories. Qualcomm’s new Snapdragon 8-series is coming later this month.

Qualcomm says that from now on the gold will only be used to represent our premium-level products. It is also removing ‘5G’ from its products, given that the feature has become ubiquitous in the Snapdragon portfolio. The company says that going forward, 5G will be given with the Snapdragon Connected Platform.

Qualcomm also said that its “automotive portfolio is now 100 percent Snapdragon branded across platforms and experience levels, for example, the Snapdragon Ride Platform and the Snapdragon Digital Chassis.”


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