At a time when the world is increasingly talking about mental health, the onus has fallen on global brands to drive this discussion forward. And with this thought in mind, Lush Cosmetics has decided to disconnect from social media, a move that many see as strange, given the more aggressive social media push and presence at the present time. has been invoked.
The Bath Products brand announced this week in a press release that they were shutting down their Facebook, Instagram, TikTok and Snapchat accounts until these platforms “take action to provide a safe environment for users”. do not do”.
Lush intends to highlight the “serious effects of social media” and its impact on users’ mental health. “This policy is in effect in all 48 countries where Lush operates,” the release said.
“Just as the evidence against climate change was ignored and underestimated for decades, concerns about the dire effects of social media are now largely ignored. Lush is taking matters into its own hands. and is now addressing the issues, not waiting until others believe the problem before changing their behavior,” the statement further reads.
Dependence on social media has increased over a long period of time, and especially during the pandemic. This has left people feeling overwhelmed, there has been an increase in trolling and cyber-bullying, etc. Lush, taking such a critical stance, therefore, has become news around the world.
Jack Constantine, Lush’s Chief Digital Officer and Product Inventor, said in the statement, “As the inventor of the bath bomb, I put all my efforts into creating products that help people switch off, relax, and focus on their well-being. Let’s help.”
“Social media platforms have become the antithesis of this purpose, with algorithms designed to prevent people from scrolling and switching them off and resting.”
Mark Constantine Obe, co-founder, CEO and product inventor of Lush, said: “I’ve spent all my life avoiding putting harmful ingredients in my products. There is now overwhelming evidence that we are being put at risk when using social media. I’m not ready to tell my clients about this pitfall, so it’s time to take it out of the mix.
Lush is known for cruelty-free, organic bath products. Currently, it has 4 million followers on Instagram, 275.8k followers on Twitter, and over 1.2 million followers on Facebook.
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