After Amitabh Bachchan and Salman Khan, the latest Bollywood celebrity to join the crypto frenzy is Sonu Nigam, who is embracing non-fungible tokens (NFTs) in partnership with new-age digital entertainment and technology company JetSynthesis. NFT allows artists to create unique digital works, in any form imaginable, and sell these directly to fans and collectors via the blockchain.
Featuring the travel and work of the popular music icon, the NFT collection was launched in London to appeal to the affluent diaspora looking to stay connected to their roots. The NFT series will include the corporation’s single ‘Hall of Fame’.
In addition, it will also record the lyrics of Nigam’s popular songs in its diary, which the popular singer has followed throughout his career.
In a public statement, Sonu Nigam said, “Music has been my existence ever since I attained consciousness, and I feel blessed to be taking this journey forward through the latest digital art form, advanced NFTs, which I believe I think that there is growth of growth. Music industry around the world. I am also looking forward to connect with new, digital-first music lovers through this industry-first initiative. Me launching this single Khushi Huh Hai, the song most precious and closest to my heart: Hall of Fame – and this is my tribute to all the music lovers who have blessed me throughout my journey.”
Some of the highest NFT collections sold are: Jack Dorsey (founder of Twitter) selling an autographed tweet for $3 million, singer Grimes selling a 50 second video for $390,000 and digital artist Beeple also for $6.6 million. Selling a unique video. ,
“With a focus on gaming, esports, digital entertainment and social-community platforms, JetSynthesys has pioneered several category firsts in the short span of time since its launch. Our association with Sonu goes back a long way, and we are excited to bring his creative digital art on blockchain technology to the Indian music industry,” said Rajan Navani, Vice President and Managing Director, Jet Synthesis.