The auto industry has a strategy to promote its cars that never fails- advertisements from Bollywood celebrities. In this article, we have been told about the top cars and the celebs who support them.
The auto industry has always been on top of its marketing game, and has a number of Bollywood actors famous as its brand ambassadors. While most of the people buy cars based on their needs and features of the car, some car advertisements by Bollywood actors also promote their sales. Adding a celebrity’s name to a product builds trust by the manufacturers and people often take pride in buying a car similar to their favorite celebs. Hence, having popular and loved faces as brand ambassadors has become a popular move in the auto industry.
Here are the advertisements of some popular Bollywood cars:
Shahrukh Khan – Hyundai Verna
Shahrukh Khan, who is called the Badshah of Bollywood, has been with Hyundai since the beginning. The actor not only appears in popular commercials but also appears in major events promoting Hyundai cars. In addition, he recently starred in the Hyundai India anthem, which was translated into most of the local languages of India.
Aamir Khan – Toyota Innova and Datsun GO+
One of the best car advertisement by Bollywood actors is Toyota Innova. The presence of Aamir Khan in the advertisement made the Innova one of the most popular cars in the Indian market. After which, Aamir Khan rode to represent the face of Datsun.
Varun Dhawan – Maruti Suzuki Ertiga
A new generation favourite, Varun Dhawan is the brand ambassador of Maruti Suzuki’s field products and adds a splash of his fun personality to the beloved brand. Bollywood actors of cars generally become more popular, and with faces like Varun Dhawan, Maruti is building a connection with the younger audience as well.
Ayushmann Khurrana – Toyota Urban Cruiser
Ayushmann Khurrana is one of the most loved stars of Bollywood and is quite popular among the youth. His association with Toyota gives the brand the advantage of being a favorite actor promoting their cars. Ayushmann’s attractive personality positions these cars in the same way. Like Oushman, Toyota is also seen as a young brand which is affordable for the new generation of Indian buyers.
Kareena Kapoor – Jaguar XJ
Jaguar has tied up with Begum of Bollywood to promote its XJ series. Kareena brings a royal feel to this splendid brand and takes her presence a notch higher. The band primarily caters to a small group of premium buyers, and Karina turns out to be the right face to attract the target audience. Paired with Saif Ali Khan, the pair became the perfect pairing for Jaguar.
Ranveer Singh – Maruti Suzuki Nexa
The super talented actor has in the past endorsed cars like Ciaz and XL6. He was recently seen in an advertisement promoting Maruti Suzuki Baleno. Known for his playfulness, style and elegance, the actor has lent these same qualities to this collaboration. The new Baleno is expected to hit the Indian market in late 2021 or early 2022.
Car advertising by Bollywood actors has become a norm, yet many brands struggle to popularize their campaigns. For the success of such campaigns, auto brands need to pair the right actors with their cars. For the same reason, many brands have different ambassadors for their cars. However, the auto industry is booming, and one of the reasons behind this is the cars promoted by Bollywood actors.
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