Black Friday, Cyber ​​Monday 2021: All you need to know about the annual shopping event

Black Friday is an annual shopping event that begins on the Friday after Thanksgiving and often lasts until the Monday after, known as Cyber ​​Monday. The days mark the start of the holiday shopping season which sees to the end of the year. Ahead of Black Friday 2021, here’s everything you need to know about the event.

When is Black Friday 2021 and Cyber ​​Monday 2021?

This year Black Friday is November 26, the day after Thanksgiving, on November 25. Hence, Cyber ​​Monday will be on November 29 this year.

Why is it called Black Friday?

Black Friday began to get its name in America back in the 1950s to the 60s when Philadelphia police would reportedly use the term “Black Friday” to refer to the day between Thanksgiving and the Army-Navy game. This Friday was a day when a large number of people shopped in the city and the police had to work for hours to handle the rush and the oncoming traffic.

During the 1980s the day became one of the most successful days of the year for traders, who often referred to the day as Black Friday to denote good profits, as they were only used in black ink (to show profits). used for) and less red ink (used to show damage).

Today, the term takes on a more retail context and marks the start of the holiday shopping season that begins the day after Thanksgiving. While Black Friday shopping once referred to camping outside stores when stores opened on Fridays, today shopping takes place online at malls and stores as well as on e-commerce portals such as Amazon.

What is Cyber ​​Monday?

In the early 2000s, retailers began to see a new buying pattern among shoppers who weren’t able to shop during the Black Friday weekend. These shoppers often shop online for bargain deals on Mondays, usually from home or work.

The day quickly became known as Cyber ​​Monday, and until 2014 Cyber ​​Monday was the busiest day of the year, with online desktop sales exceeding $2 billion, becoming the highest spending day in US history.

Black Friday, Cyber ​​Monday in India

Black Friday and Cyber ​​Monday are not big words in the Indian shopping calendar, as Indians often make big purchases during their major festivals, usually between Dussehra and Diwali. However, the terms are becoming more popular every year with major e-commerce players like Amazon and Flipkart trying to bring their own iterations of the Black Friday shopping season to India on the same day.

With momentum in its favour, Black Friday and Cyber ​​Monday are expected to be bigger than before 2021 as the country slowly comes out of the impact of the pandemic. Electronics, furniture, apparel and footwear are expected to be some of the major categories with sales expected to increase between November 26 and 29.

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